Addison Tourism Public Improvement District

The ATPID Hotel Incentive Program is designated for ATPID member hotels to provide incentives to end-user event entities/organizations that secure self-contained groups or meetings that will attract and/or retain overnight visitors to the Town of Addison.

Submission of an application does not guarantee approval, and hotels should await formal notification of the review outcome. Hotels are not entitled to or guaranteed any incentive payments. Hotels may appeal denied applications to the ATPID Board Executive Committee for further consideration.

Program Details & Eligibility:

• Hotel must be active ATPID members currently submitting district assessments to the Town of Addison.
• Applicant must be competitively bidding against other destinations and/or hotels, in or outside the Addison TPID District, to secure the event.
• A minimum Return on Investment (ROI) of 7 to 1 is required to apply for funding; that is, for every dollar provided in ATPID funding, seven dollars in guest room revenue must be generated by the event. 
• Applicant must submit a Pre-Event Application prior to the event start date and contract signature date.  The application should be submitted at least thirty (30) days prior to the convention/meeting.
• Applicant must submit a Post-Event Form, supporting documentation, and the end-user event entity/organization's provided invoice and W-9 within ninety (30) days following the event's conclusion.
• ATPID events that receive other support from the Town of Addison (e.g., Hotel Support) may not be eligible for the Hotel Incentive Program
• An eligible event must use at least 10 rooms on peak hotel nights.
• Program awards are based on program parameters and funding availability for all approved groups taking place prior to December 31, 2034.
• The incentive will be paid directly to the end-user event entity/organization and will not be paid to the hotel or any 3rd party intermediary.
• Incentive payments will be made to the end-user event entity/organization after the event.  Payments are based on performance and receipt of the Post-Event Form, end-user event entity/organization-provided invoices, and the W-9 form.  

Application & Funding Process:

• Applications will be reviewed and approved by the ATPID staff.
• Hotels should not consider the submission of an application as approved until the application has been reviewed and a formal notification has been sent back to the sales leader. Approval of the incentive is not guaranteed, and neither the hotel applicant nor the event entity/organization is entitled to or guaranteed an incentive.
• The ATPID Board of Directors may review all approved applications at scheduled board meetings.
• The program administrator will review the submitted application within two (2) business days, and the applicant will be notified of the approval status. If the application is approved, the notification will include the approved funding amount that the end-user event entity/organization is eligible to receive.
• In an effort to maintain the program's funding integrity, it is the sole responsibility of the applicant to provide a status update (i.e., lost, turndown, or definite) to the program administrator.
• If the applicant hosts the eligible convention/meeting, the applicant must provide all supporting documentation in accordance with the Post-Event Form requirements.
• After all required information and supporting documentation have been received, reviewed and confirmed by the program administrator, the end-user event entity/organization will be paid an amount up to the previously approved amount based on the 7-to-1 return.
• Event entities/organizations may receive a lesser amount (than previously awarded) if their actual room pickup is less than originally projected, but still meets the 7-to-1 ROI post-event. For budgeting purposes, the end-user event entity/organization will not receive an amount greater than the previously approved eligible amount, even if the actual room pickup exceeds the projection.
• Within ninety (30) days of the event’s conclusion, the applicant must submit the following:
  • Post Event Form
  • Support documentation confirming results and “proof of performance,” such as, but not limited to, the following:
    • Housing Bureau’s ‘actualized’ room pick-up report and corresponding average daily rates paid.
    • Group’s Master Account Folio outlining room pick-up and corresponding average daily rates paid.
  • End-user entity/organization provided the invoice
  • End-user event entity/organization W-9
• After review by the program administrator, the incentive will be paid to the end-user event entity/organization based on actual performance up to the maximum pre-approved amount.
• If you need to modify your application, including adjustments to room nights, rates or incentives, please submit your request via email to apatterson@addisontx.gov.

For questions, please contact Amber Patterson, Tourism Manager, at apatterson@addisontx.gov.